The cream touch is back
Since 1852, Gervais has embodied a unique vision of indulgence, established by Charles Louis Gervais, the maître-crémier behind this heritage brand. Today, Gervais proudly revives its expertise and reclaims its creativity.
FutureBrand has brought a new lease of life to the brand with a global redesign that unifies all Gervais creations in an infinitely contemporary approach.
A heritage that finds its full expression in the creation of a hexagonal brand block, inspired by the first logos engraved on the creamer's crates. The teams found the perfect recipe, enhancing this identity with a creamy universe and bold brand assets. Like the red color that stands out in a rather conservative, blue-dominated shelf space. A visual identity that combines an indulgent approach with all the authenticity of the French maître crémier.
